Living Way

It has been a very exciting time for Living Way over the last month. In April's newsletter, I described some of the ways in which Living Way and Evangeline Ministries had partnered to bring sustainable income to men and women from Masiphumelele, Cape Town. This is an update about a new chapter in this story of hope.


Sewing Businesses Launched

12 micro-businesses were kick started on 27th June 2008. The 2006 graduates of Evangeline Ministries who have been making African cloth bags were given loans as seed capital for their businesses. By doing this, the structure has changed from being a cottage industry to being businesses that are owned entirely by residents of Masiphumelele.

The model is quite simple: A distributor, ten micro-sewing businesses, a book keeper and a sales person work interdependently to create and manage high quality products. These products are sold in South Africa and to the USA.

This model allows for these micro-enterprises to seek other opportunities to use their sewing skills to create an income for themselves and their family. By diversifying their customers, there is a greater chance of longer-term sustainability of each of these micro-businesses.

The loans were administered by Act of Grace, a Christian organization that is registered as a micro-finance provider. Through this partnership, the loans are managed effectively and each recipient is eligible for another loan once the first loan is paid off. This allows for many future opportunities of expanding their businesses.

Wendy Ryan New business owners
1) Wendy Ryan of Evangeline Ministries is such a strong part of this programme. We thank her for her unending support.
2) The new owners of sewing businesses: L-R Princess, Sylvia, Zuzi, Nangamso, Khumi, Peter, Beauty, Nolubabalo, Paul. Not pictured: Nomvume and Ntombekhaya.

Features of this model:
  • The sewers own their business. They can take their earnings to develop their own products
  • Potential for growth is huge. By having extra jobs of book keeper and salesperson, the capacity to expand is greater
  • The businesses are owned by residents of Masiphumelele - it is not a charity
  • The sewers can earn an income from a broader range of customers
  • Sound business principles are learned that can be applied outside of the sewing sector
  • Over the next few months, Living Way is taking a more active role in supporting these businesses and accessing markets. Our involvement will decrease as the businesses become self-sustaining. Our goal is that each business does not rely on Living Way's intervention and grows in its profitability and independence. This is the beginning of a very exciting journey.


    How you can be involved

    - Pray

    Pray for the bag businesses - that doors would open for new markets. As we expand the range and styles of products, we can access new avenues for continued purchases.

    - Distribute

    wherever you are in the world, if you could sell bags on behalf of these businesses, you will be taking part in creating sustainable livelihoods for these men and women. Contact Richard as to the best way of doing this.


    Points of prayer

  • For God’s blessing over the businesses
  • For the right entrepreneurs to attend the training in September
  • For the right doors to be opened for the various ideas and dreams we have at the moment
  • Stay in touch and let me know if you'd like to visit us


    To help the poor to a capacity for action and liberty is something essential for one's own health as well as theirs: there is a needful gift they have to offer which cannot be offered so long as they are confined by poverty.
    Rowan D. Williams - Archbishop of Canterbury




    Our Values
    We believe that Living Way should be continually relevant to the communities in which we work whilst remaining rooted in Christian principles (1 Corinthians 9:19-27)

    Therefore: we pledge to implement community development principles and respond out of a desire to bring God's hope to communities and individuals.


    Contact Us:
    Tel: +27 84 704 8073
    Email: info@livingway.co.za
    Website: www.livingway.co.za

    PO Box 1700
    Sunvalley
    7985
    South Africa

    © Living Way
    May 2008
    All rights reserved.

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